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Starting a problem solving B2B startup or Business to Business startup can be highly profitable if it is operated and managed efficiently in the right direction. In the case of B2B, it is all about the value that one organization offers to the other. The higher the problem the higher the value an organization needs to offer. Some of the recent trends in B2B startups are related to Artificial Intelligence, Internet of Things, Machine Learning and Data Science.
If the technology used has a high problem-solving capability, then it can give better output with minimal inputs. According to a source more than 75% of the Indian B2B startups work on technologies like Artificial Intelligence and Machine learning. These technologies have a high level of problem-solving capabilities and the ability to be intelligent algorithms so that the process of automation can be easier which further can be used for cost-cutting.
Starting a B2B startup is tough in comparison with a B2C startup because in the case of B2B the entry barriers are quite high while in the case of B2C the entry barriers are quite low but the stakes are quite high. In the case of a B2B startup, one needs to have a plan for 20-year-old window. Over the past few years, our metropolitan cities like Bengaluru, Mumbai, and Delhi-NCR has become a hotspot for B2B startups.
So if we talk about a city like Bengaluru, it is home to more than 400+ MNCs and research centers. The city …
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Canva Uncovered: How A Young Australian Kitesurfer Built A $3.2 Billion (Profitable!) Startup Phenom
On a steamy May morning in 2013, Canva CEO Melanie Perkins found herself adrift on a kiteboard in the channel between billionaire Richard Branson’s private Necker and Moskito islands.
Her 30-foot sail floating deflated and useless beside her in the strong eastern Caribbean current, the 26-year-old entrepreneur waited for hours to be rescued. As she treaded water, her left leg scarred by a past collision with a coral reef, she reminded herself that her dangerous new hobby was worth it. After all, it was key to the fundraising strategy for the design-software startup she’d cofounded with her boyfriend six years before.
Canva was based in Australia, thousands of miles from tech’s Silicon Valley power corridor. Getting a meeting—much less funding—was proving tough. Perkins heard “no” from more than 100 investors. So when she met the organizer of a group of kitesurfing venture capitalists at a pitch competition in her native Perth, Perkins got to training. The next time the group met to hear startup pitches and potentially write crucial early-stage funding checks, she’d have a seat at the table—even if it meant having to brave treacherous waters.
“It was like, risk: serious damage; reward: start company,” Perkins says. “If you get your foot in the door just a tiny bit, you have to kind of wedge it all the way in.”
Such perseverance has long been a necessity at Canva, which began as a modest yearbook-design…