More often than not, a potential patient’s first exposure to your dental practice will be through your website. It is important that your dentist website design not only provide necessary information, but that it be able to attract an online audience to it. There are a number of options available to the dental professional when making an accessible and eye-catching website. Check trustworthy New Orleans web designer.
Aesthetics of a Dentist Website Design
Attention spans are short. People surfing the web will only give a site a few seconds of their time before they get bored and move on. A good dental website should be attractive enough to grab an audience’s attention, and evocative enough that the viewer will want to proceed further. Remember, the idea is to bring people into your site, not to drive them away.
Navigation of a Dentist Website Design
One of the most challenging and overlooked aspects of a dental website is navigation. Too often, we see websites that attempt to cram too much information onto every page and it becomes impossible to navigate the site. Indeed, it seems as if some sites are trying to hide information rather than provide it. Basic things like dental office contact information or a dentist’s bio should be easily accessible.
Flash Animation In a Dentist Website Design
Flash animation is a means by which animated graphics are embedded into a website. The number of eye-popping effects available in flash make it a great way to pull a user into your dental website. Though it is possible to create an entire site in flash, it is not recommended. Because search engines do not read the content of a flash effect, they will overlook a site made entirely in flash. Remember, flash animation is best used as a tool to enhance your dental website, and not as the centerpiece of the website itself.
The Content of a Dentist Website Design
Although the design characteristics of a dental website are important when showcasing the uniqueness of a site, the most vital aspect of a website is its content. It is the content of a dental website that makes it stand out. Potential dental patients are demanding, and they need more than just your practice’s contact information. They need to know exactly what it is that makes your dental practice special. Incorporating articles and patient education videos into your dental website design is a great way to illustrate why your dental practice is the best at what it does.
Also, unique content will ensure that your website comes up first when an online user initiates a search. Search engines look for unique content. The more unique content you provide on your site, the more times your dental website will come up in a search.
As we’ve seen, there are a number of aspects of a dental website which may be used to attract viewers to your site and thus allow your practice to flourish. Ideally, your dental website is a reflection of you and your practice. The care and professionalism you use when dealing with your patients should be evident in your dentist website design. A good dental website makes a viewer feel comfortable, and will provide thoughtful answers to any questions the viewer may have. After all, isn’t that the way we all want to be treated?